Discussion on TG Ecosystem Traffic Rise Strategy

1. Introduction to the TG Ecosystem

TG:rapid rise global social platform

TG is one of the fastest growing social platforms, with over 950 million monthly active users. As the main communication tool for the 240 million population in the CIS region, TG plans to increase its user base to 1.5 billion in the next three years, with a growth rate of 50%. Compared to WhatsApp and Facebook Messenger, TG is more open and flexible, has more complete features, and a tighter ecological loop, making it the platform closest to the WeChat ecosystem overseas.

Apart from developed countries, TG is also popular in emerging market countries such as India, Indonesia, Nigeria, and Iran. It is worth noting that despite having nearly 1 billion users, the proportion of cryptocurrency users on TG is not high, and in many countries, TG is mainly viewed as a regular instant messaging software.

TG ecological function construction

Channel( public account ), Story( Moments ) and others have become important infrastructure and rise tools for TG ecosystem developers. Some well-known projects have increased user stickiness and community activity by releasing short videos, growing from several hundred thousand users in March to now having tens of thousands of views daily on "Moments". The live streaming feature is similar to WeChat group live streaming, and some event-type projects are trying to develop it. In addition, the public account channel of the TG founder has significant reference value for ecosystem entrepreneurs.

The TG mini program ecosystem is developing rapidly, covering almost all types of WeChat mini programs, and has introduced some new categories that WeChat cannot achieve. Recently popular mini programs include ride-hailing, e-commerce, ticket purchasing, and short dramas.

The TG advertising system has not yet formed an industrialized customer acquisition method. Currently, the official advertising system only supports graphic insertion in public accounts. Due to the lack of user information collection, precise delivery cannot be achieved. As a result, some grassroots advertising systems have emerged, which are addressing data-related issues through on-chain data, group performance, and other methods.

2. TG Traffic Rise Strategy

TG: The huge traffic gap for mini-games going overseas

TG provides a huge traffic opportunity for overseas mini-games, and there may be a dual rise in penetration rate and user numbers in the future. Although the competition in the mini-games field is currently fierce, the form of TG mini-games is still evolving. Compared to Facebook's 12% penetration rate, there is still significant growth space for TG mini-games.

Considering the platform's future user rise rate of 50%, coupled with the increase in mini-game penetration, this will bring significant growth momentum. In addition, the form of TG mini-games is still evolving, and there is great potential in the future. The iteration speed of TG official products is relatively slow, and each update may release new dividends.

How can the project party expand the market on TG?

The TG project needs to clarify its target user group and market positioning. Positioning can be determined from two dimensions: geographical location and Web2/Web3. Unlike WeChat's unified large market, TG spans multiple regions, with significant cultural differences between them, requiring different strategies.

Currently, more than 90% of the users of many projects are off-chain users, and their participation is not for airdrops. A typical user profile might be: usually using TG as a communication tool, occasionally playing casual games and making small purchases, but not getting addicted. These users have strong spending power and high stickiness.

Developing mini-games on TG can generate revenue not only by issuing digital assets but also by choosing the right market and user demographics. Some projects have successfully implemented a profit model purely based on Web2 in-app purchases ( IAP ). However, due to the lack of in-app advertisements ( IAA ), the more common approach currently is a hybrid monetization model that combines IAP with heavy asset issuance. The customer acquisition path on TG is different from traditional platforms, relying more on social virality within the core user group.

CIS Market Analysis

The main market highland of the TG ecosystem is in the CIS region, especially the Russian-speaking area. Not only is there a large number of users here, but the quality of users, usage duration, and loyalty are also very high, making it the most worthwhile market to explore. Many well-known TG projects originate from the Russian-speaking area, and some projects have successfully integrated into this market.

In contrast, although India has the highest number of monthly active users, the user value and penetration rate are relatively low. Other markets such as Iran are also worth paying attention to.

A portion of TG's traffic comes from external sources, especially large traffic platforms in the Russian-speaking region. Some projects have begun seeking collaboration opportunities on platforms like TikTok and YouTube.

3. Key Points of the Rise Strategy

1. The development cost of the TG platform is low, although the expectations are uncertain, but the return on investment is high.

2. Currently, there is a lack of mature and scalable customer acquisition methods, and multiple attempts are needed.

3. Products do not need to pursue the best, but should aim for the most suitable and most matching current user needs.

4. Treat users as rise partners, rather than just a source of traffic.

5. The new hybrid monetization model is gradually becoming clear, with the core being the establishment of a value feedback loop.

6. Social dissemination strategies include three levels: product social functions, user value chain design, and cultural attribute integration.

In the future, we plan to hold traffic rise sharing sessions for developers around the world and invite outstanding project parties to share practical experience.