The Rise of InfoFi Concept: Track Scanning and Retail Investor Gold Mining Guide

Recently, the InfoFi concept has rapidly emerged, with the leaderboard of the leading project Kaito allowing early participants to reap substantial profits. The price of the token surged after Cookie.fun launched its Snaps feature. While industry leaders have begun to mine gold in the InfoFi track, ordinary users might still be pondering the essence of this concept. InfoFi does not trade traditional cryptocurrencies, but rather intangible assets such as "attention" and "reputation". Is this really reliable? More importantly, how can retail investors get a slice of the pie? This article will delve into the core of InfoFi, providing insights for retail investors to grasp the next potential opportunity.

1. InfoFi Deconstruction: Information as a Tradable Asset

Definition of InfoFi 1.1

The core concept of InfoFi (Information Finance) is to transform hard-to-quantify non-price information, such as project attention, social account reputation, and proposal approval probabilities, into tradable and priceable financial assets. It can serve both as a new type of speculative tool, allowing market participants to bet on the "information" itself, and as a powerful Alpha information mining engine, assisting investors in uncovering early signals within complex information.

1.2 The Background of the Rise of InfoFi

The emergence of InfoFi is rooted in technological advancements and the evolution of market demand:

• Advances in AI technology: The development of large models has made it possible to analyze massive amounts of social data, news, and on-chain behavior, laying the technological foundation for information quantification and pricing.

• The crypto market's thirst for new opportunities: the market is always looking for new growth points and alpha opportunities, and InfoFi provides new imaginative space.

• "Attention leads price" trend: In the current cycle, the surge in popularity of a project or concept often indicates price fluctuations, especially noticeable in the Meme sector. InfoFi aims to make this "precursor" visible and tradable.

1.3 InfoFi's significance for retail investors

For retail investors, the value of InfoFi lies in:

• Reducing information asymmetry: InfoFi, to some extent, makes implicit information asymmetry explicit, helping to identify opportunities earlier.

• Alpha discovery assistant tools: Even if you do not directly participate in trading on the InfoFi platform, the data generated can provide reference for investment decisions.

• Opportunities for retail investors with small capital: Some InfoFi platforms allow users to participate with smaller amounts of capital, and in some cases, simply "talking big" can earn potential returns.

II. InfoFi Landscape: Major Projects and Participation Methods

The InfoFi track is expanding rapidly, and here are 12 representative projects and how to participate in them for readers to quickly understand.

2.1 Kaito

Kaito is the proponent and leading project of the InfoFi concept, with its Kaito Yaps leveraging AI to quantify attention, supporting applications such as SocialFi. Kaito is dedicated to becoming the interoperable information financial layer of the internet, connecting creators, users, and brands.

Participation method: Register for Kaito Yaps, connect social accounts and bind wallets. Publish original, in-depth content and interact with high-reputation accounts to accumulate Yaps points. Users in the top 1000 of the leaderboard usually receive priority token allocation for projects.

2.2 Galxe

Galxe has launched the community growth platform Starboard, which combines its task system with comprehensive data capture across the internet, integrated dashboards, and AI sentiment analysis to help projects accurately identify high-quality users. Users can earn rewards through real contributions, accumulating verifiable reputation assets.

Participation method: Publish high-quality content related to the Starboard collaboration project on social media platforms to accumulate Aura points. Continue participating in tasks on the Galxe platform to earn loyalty points, both of which may jointly influence the reward distribution from the project party.

2.3 Cookie.fun

Cookie.fun is an AI-driven instant data dashboard focused on analyzing cryptocurrency projects and thought leaders, rewarding high-quality social content. The platform provides multidimensional metrics, including attention, market sentiment, and price trends.

Participation method: Publish original content related to the specified project on social media platforms to earn "snaps" points. When posting, you must mention the official account, use relevant hashtags, and maintain community interaction and content continuity. Inviting others to join can also earn you points.

2.4 Ethos Network

Ethos is an on-chain reputation assessment tool, known as the "Yelp for Web3", with the core function of generating trust scores to address on-chain fraud issues. Ethos Market allows users to speculate on various reputations by buying and selling "trust tokens" linked to specific profiles.

Participation method: Increase your reputation score by evaluating others, voting or replying to evaluations, and providing guarantees for others. Bet on predicting the reputation changes of others or projects in Ethos Markets. The above actions can accumulate XP points, which may lead to potential airdrops.

2.5 bam.fun

bam.fun is a decentralized monetization platform for creators, allowing social media users to participate in brand marketing and earn income based on their real influence. The platform automatically tracks content performance and distributes rewards according to a comprehensive influence score.

Participation method: Register using a social account and bind a wallet. Verified accounts can directly choose brand tasks to earn money; regular accounts mainly obtain commissions by inviting others to register. After completing the tasks, rewards will be automatically distributed to the bound wallet, without the need to manually submit proof.

2.6 Noise

Noise is a share trading protocol that allows users to speculate on the trends of project attention, supporting up to 5x leverage and real-time pricing based on third-party data sources. Noise has been launched on the testnet, aiming to promote attention trading to the mainstream market.

Participation Method: After receiving an invitation, users can trade the attention shares of various cryptocurrency projects on the Noise platform. Currently, the official has not announced any points program or airdrop incentive measures.

2.7 Wallchain

Wallchain is a Web3 attention finance ecosystem designed to measure and reward the real impact of crypto content. User influence is assessed through the X Score, and Quacks rewards high-quality content and effective interactions.

Participation method: Bind social accounts, publish valuable cryptocurrency-related content, add specific tags or mention official accounts. Earn Quacks points when the content gains interaction, while also increasing the X Score.

2.8 MirraAI

MirraAI is committed to accurately filtering high-quality Web3 content, building an open, fair, and efficient AI ecosystem through community participation in data training and validation. Participants can earn points or token rewards by contributing quality content.

Participation method: Connect social accounts and follow the official account. Publish high-quality content or discover high-quality content from others and submit it. If recognized by AI, both the creator and the discoverer can earn points. Each person can submit a maximum of 5 discoveries per day.

2.9 GiveRep

GiveRep is a SocialFi protocol based on the Sui blockchain that transforms user social interactions into on-chain reputation assets $REP. The core functionality establishes on-chain reputation by tracking user behavior and features a Trophy Score metric.

Participation method: Mention the official account when interacting in comments on social platforms; publish high-quality original content and tag the official account; join the loyalty program list and publish content about the specified projects.

2.10 XHunt

XHunt is an AI-driven InfoFi platform that helps users discover valuable opinion leaders and project parties. Users can view comprehensive rankings, specialized rankings, funding and investment situations, and rate projects and opinion leaders.

Participation method: Publish comments on project parties and opinion leaders to earn points and token rewards.

2.11 QuoteChain

QuoteChain rewards quality content creators through a "content mining" model. AI assesses the content posted by users, and quality content can earn native token $QT rewards, distributed every 10 minutes.

Participation method: You need to meet the thresholds of certified account, number of followers, and registration time. Creative replies under the official posts will be cited, and popular replies will receive $QT token rewards.

2.12 DexCheck

REP is a content creation incentive platform launched by DexCheck, aimed at helping project teams accurately identify and reward true community supporters. Content creation is divided into "meaningful content" and "promotional content," and users must balance both to achieve higher scores.

Participation method: Publish original content related to the promoted project, clearly mentioning the project token name. Rewards are calculated and distributed based on weekly or monthly leaderboard rankings.

3. Retail Investor Participation in InfoFi's Wealth-Generating Path

• Content Creation Type: If you are good at creating and diligent, you can earn income by publishing content through most InfoFi projects.

• Direct Trading Type: Participate in information asset trading on platforms like Noise and Ethos, suitable for users who have judgments on specific events or are good at capturing trends.

• Decision Support Type: Use InfoFi platform data as a reference for investment decisions to assist in project evaluation.

• Project investment type: Research the InfoFi track and select potential project tokens for medium to long-term investment.

• Interactive participation type: Pay attention to the dynamics of emerging InfoFi projects, actively participate in testnets, community activities, etc., to strive for early airdrop opportunities.

4. Considerations for Retail Investors

• Beware of information overload and avoid falling into a new "information cocoon".

• Focus on genuine interactions and community quality, distinguishing between false popularity and data manipulation behaviors.

• Maintain independent thinking; the information provided by InfoFi tools is for reference only, and final decisions should be based on your own research and judgment.

• Read the project white paper and documents to understand its understanding of InfoFi, product mechanism, technical architecture, and token economic model.

V. The Impact of InfoFi on the Industry and Future Development

InfoFi is reshaping the flow of information and value assessment in the cryptocurrency industry. On one hand, it provides opportunities for small and medium creators to be "seen" and channels for value realization; on the other hand, it raises concerns about information quality, algorithm dominance, and market manipulation.

In the future, InfoFi may generate stronger synergies with other sectors.

• InfoFi + DeFi: On-chain reputation scores may directly impact DeFi lending conditions, and InfoFi data can also serve as an important signal input for quantitative trading.

• InfoFi + SocialFi: The value of creators' social tokens can be more fairly priced in the market through the InfoFi platform.

• InfoFi + AI: AI agents may enter the InfoFi market as participants, engaging in information arbitrage and risk hedging.

For retail investors, understanding the essence of InfoFi, making good use of tools, and avoiding risks are essential to becoming savvy "information gold diggers" and uncovering their own Alpha opportunities.