Meme Token: A Unique Phenomenon of Attention Economy in the Web3 Era

Humans chase trends, and trends create value. This is a constantly repeating historical cycle. From the tulip bubble to the Web 3.0 era, we have witnessed a tremendous transformation in the way information is disseminated. Today, popular culture on the internet can be directly monetized through tokens, forming a unique Meme world.

This article will explore the theory of the popularity of Memes, and analyze the rise of Bitcoin (BTC) and Bome.

Key Factors in Meme Popularity

The spread of a Meme is similar to the spread of a disease and can be described using the SIR model. A successful Meme needs to achieve an information infection rate that exceeds the immunity rate. According to communication studies and social psychology theories, four important external factors for the success of a Meme include:

1. Content: Determines dissemination attributes and target audience
2. Environment: including time ( industry cycle ) and space ( community )
3. KOL Matrix: Influencer Network
4. Wealth Effect: The Impact of Coin Price Fluctuations on Dissemination

Case Study

Bitcoin ( BTC )

The core content of Bitcoin is the fear of the collapse of centralized finance. Its genesis block contains news related to the financial crisis, and this anecdote has become an anchor point for strengthening consensus. Bitcoin adopts fair mining and a limited supply design, enhancing users' psychological identification.

Bitcoin chose to launch during the financial crisis and initially targeted the crypto community as seed users. Its early spread was aided by well-known figures in the crypto circle, such as Wei Dai and Hal Finney, gaining important credibility endorsements.

Bome

The Bome project is positioned as a culmination of Meme culture, with unique advantages in the current market environment. The project's founder, Dark Farm, has deeply cultivated Meme culture within the Ethereum ecosystem and has established influence within relevant communities.

Bome chose to launch during an industry bull market, with ample capital. The project has received support from many artist KOLs and is adept at leveraging super nodes like Beeple to expand its influence. The early support from the SMOWL community helped Bome quickly navigate through its most vulnerable initial phase.

Conclusion

Meme Tokens are a typical product of the attention economy in the Web3 era, directly assigning financial value to attention. A successful Meme requires a perfect combination of various factors such as content, environment, KOL matrix, and wealth effect. When investing in Meme projects, in addition to focusing on the project itself, one should also consider its feedback effect on the relevant community.