F1 Red Bull Racing Team Collaborates to Launch Digital Collectibles Series, Reinventing Fan Interaction Experience

A well-known cryptocurrency trading platform recently announced a partnership with the F1 Red Bull Racing team to launch a large co-branded digital collectible series "IN THE MOMENT". This series aims to commemorate the highlight moments of 24 race weekends in F1 history in the form of digital collectibles, marking the first significant collaboration between the two parties in the Web3 space, dedicated to innovatively connecting global F1 fans and digital asset enthusiasts, and creating a new on-chain experience together.

In the upcoming 2025 season, the F1 Red Bull Racing team will participate in 24 Grand Prix races. A limited-time digital collectible designed by a renowned artist will be released every race weekend, capturing classic moments from the 24 races. The entire series includes 24 collectibles, forming a complete F1 digital glory collection. Users can mint these digital collectibles for free on the trading platform, or choose to pay to unlock higher rarity versions (such as platinum or gold editions). The platform also provides a dedicated event page for users to browse, claim collectibles, track their collection progress, and have a chance to win grand prizes.

The release plan for digital collectibles is divided into four phases, covering multiple renowned event sites worldwide. Each round will launch 6 collectibles, corresponding to the exciting moments of 6 historical events. By actively participating and collecting all 24 digital collectibles, users can expect to receive unique rewards and mysterious privileges.

The "IN THE MOMENT" project is not only a digital collection activity but also an immersive experience that blends speed, art, and blockchain technology. The trading platform is dedicated to promoting the practical application of blockchain technology in fields such as sports and entertainment, and this collaboration also reflects its ongoing exploration in Web3 innovation and user engagement mechanisms.

Red Bull Racing's Chief Marketing Officer Oliver Hughes said: "'IN THE MOMENT' offers fans a unique opportunity to relive some of the most exciting moments in the team's history through digital collectibles. We are thrilled to partner with our collaborators to bring this exciting new interactive experience to fans around the world."

The founder and CEO of the trading platform also commented: "'IN THE MOMENT' holds significant meaning for both the Red Bull Racing team and our platform. This year marks the 12th anniversary of our platform, and while reflecting on the past, we are also passionately looking forward to the future. By combining the passion for racing with the innovative spirit of Web3, we hope to bring users an equally thrilling experience. This collaboration embodies the shared pursuit of excellence and innovation by both parties. I believe that whether they are F1 fans or our users, they will be able to feel this love and connection."

The design concept of digital collectibles, the introduction of participating artists, and more exciting event details will be announced successively on the official channels of the trading platform. Please pay attention to subsequent announcements.