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GameSquare allocates $10 million to turn Ethereum NFTs into a revenue engine, opening a new era of on-chain interest for corporate finances.
The publicly listed company GameSquare announced on July 21 that it will expand its encryption asset allocation scale to $250 million, and allocate $10 million specifically for a breakthrough "NFT revenue strategy"—transforming Ethereum-based NFTs into interest-generating financial instruments. This move breaks the traditional view of companies seeing NFTs merely as marketing gimmicks, instead activating their capital value through Decentralized Finance protocols. The company has cumulatively purchased over 10,000 ETH (worth approximately $35 million) and is building a Risk Management framework in collaboration with Swiss encryption institution Dialectic, becoming the first publicly listed company to incorporate NFTs into its corporate financial strategy.
$250 million treasury: from passive holding to active revenue generation GameSquare's encryption asset strategy receives a significant upgrade:
NFT Financialization: A Paradigm Revolution from Collectibles to Revenue Tools GameSquare's NFT strategy disrupts industry perception:
Ethereum: The Active Financial Infrastructure for Corporate Treasuries GameSquare positions ETH as a strategic operational capital:
Corporate Governance: Establish a Cryptocurrency Investment Committee Directly to the Board of Directors To manage the risks of innovative business, GameSquare has established a strict governance mechanism:
Conclusion: GameSquare's multi-million dollar NFT revenue plan is a key turning point for corporate crypto asset allocation from "speculative holdings" to "operational revenue generation." Its practice of transforming NFTs into interest-generating financial instruments not only unlocks the cash flow potential of digital assets but also reshapes the boundaries of corporate financial management. Backed by risk management from professional institutions in Switzerland, this strategy provides a reusable security template for traditional listed companies exploring on-chain finance. If the stable income capability of NFTs is successfully validated, it will attract more corporate funds into the DeFi ecosystem, promoting innovations in NFT liquidity solutions and valuation models. GameSquare's breakthrough marks the transition of enterprise-level crypto applications from concept validation to the stage of large-scale value capture, further solidifying Ethereum's core position as the financial infrastructure for enterprises.