From Meme to Global Cultural IP: Analyzing the Success Path of MEW

Recently, with the results of the US elections settled, Bitcoin has surpassed the 100,000 USD mark, and the altcoin market has ushered in a new wave of enthusiasm. Among this wave, various animal-themed Meme tokens have emerged, becoming the focus of investors' attention. Among them, the cat-themed MEW project has performed particularly well.

MEW was launched in the Solana ecosystem in March this year and quickly stood out in the crowded Solana Meme coin market with its unique cat narrative. In just half a year, MEW has entered the ranks of crypto "unicorns," with a market capitalization exceeding $1 billion and breaking into the top 100 in cryptocurrency market value. The rapid rise of MEW deserves in-depth discussion within the industry.

MEW's market performance is impressive

MEW has previously been launched on a major cryptocurrency exchange platform in South Korea, supporting BTC and USDT trading pairs. Although there was a brief price increase at that time, it failed to break through the historical high set in March.

On October 21, the trading platform announced the launch of the MEW/KRW trading pair, making MEW the third Meme coin on the platform to support trading in Korean won. Following the news, MEW quickly gained a double-digit increase and reached a high of $0.01, with trading volume briefly surpassing Bitcoin, soaring to the top of the platform's trading volume rankings.

MEW has been actively promoting its listing on several mainstream centralized exchanges. On October 24, a certain cryptocurrency exchange announced the launch of USD and EUR trading pairs for MEW, further driving up the price of MEW. That night, MEW's market capitalization surpassed $1 billion, setting a new record.

MEW perpetual contracts are also an indicator worth paying attention to. In addition to the world's leading cryptocurrency exchanges launching MEW contracts, some decentralized derivatives trading platforms are also actively supporting MEW perpetual contracts. Data shows that since the beginning of October, the average daily open interest of MEW contracts on exchanges has stabilized around $100 million, reaching a peak of $215 million. Generally speaking, an increase in open interest indicates more traders are participating, and when prices rise, an increase in open interest often means heightened market confidence.

The Cultural Connotation and Brand Value of MEW

MEW has successfully entered the first tier of Meme coins. As a newcomer born this year, how did MEW attract widespread attention and support from the community in such a short time? This is a question worth considering for other MEME or cryptocurrency projects.

From a fundamental logical perspective, MEW is not just a carnival of digital assets, but also represents a brand new cultural phenomenon and business model. It connects cat enthusiasts around the world through blockchain technology, jointly building a decentralized, open, and inclusive virtual world and a new digital cultural ecosystem.

What is most surprising about MEW is that it subverts people's impression of cute cats by adopting a symbolic image that rebels against tradition and pursues innovation. This image forms a strong contrast with other animal-themed Meme projects, symbolizing a challenge to traditional authority and protection of marginalized groups, deeply attracting users who seek individuality and freedom.

Based on this disruptive image, MEW conveys three layers of cultural connotation:

1. Rebellion and Chivalry Spirit (the image of a cat fighting against a dog)
2. Humanistic care (paying attention to the needs and fairness of a broader user group)
3. Unity and Progress (Creating a Friendly and Supportive Community Atmosphere)

MEW is not just a simple rebellion; it embodies a chivalrous spirit that fights for the broader community's interests. This spirit resonates perfectly with subcultural users of the internet age, who seek personalized expression and question traditional culture. MEW cleverly caters to this trend by combining the image of a cat with the concept of cryptocurrency decentralization, symbolizing a challenge to the traditional financial system while also expressing a desire for a fairer and more open financial system.

MEW's IP Strategy

MEW has evolved from a simple meme into a cultural IP phenomenon with a complete story and spiritual core, which is a very interesting transformation.

1. Unique original IP storyline: MEW tells the story of a cat who, with its wisdom and courage, challenges traditional concepts in a dog-dominated world, showcasing the journey of a little cat from being rescued to growing into a hero. This story provides infinite possibilities for the extension of MEW's IP and infuses MEW with rich cultural connotations.

2. Strong original IP advantage: All designs of MEW are original, which provides legal protection for its IP commercialization and branding, eliminating concerns about copyright disputes. Original designs give MEW a unique visual style and image memory point, allowing it to stand out among numerous Memes.

3. Excellent design level: MEW has collaborated with renowned animation studios to create high-quality emoji packs, animated short films, and other content. The excellent design level has further broadened MEW's brand communication channels, enhancing users' awareness and affinity for the brand.

MEW's Market Strategy

MEW has adopted a diversified market strategy:

1. Fair Launch: MEW adopted a fair launch when it went live and locked 90% of the LP on Solana.

2. Multiple Airdrops: MEW has conducted multiple airdrop activities at different times for different user groups, reflecting the concept of equitable distribution.

3. Multiple Exchange Listings: MEW has chosen to list on multiple mainstream exchanges, reducing reliance on a single exchange and increasing liquidity and trading depth.

4. Leading the "Cat Track" Culture: MEW has broken through the traditional dog-themed Meme-dominated market with its unique "cat-themed" image, opening up a new blue ocean for the Meme market.

5. Brand Positioning: MEW positions itself as a brand creator, rather than merely staying at the Meme level, showcasing its foresight.

Through these strategies, MEW not only achieved remarkable market performance in the short term but also laid a solid foundation for long-term development. MEW's success story provides us with a great example, demonstrating the importance of not being limited to the Meme concept and actively expanding the global cultural IP value.