Web3, as the vanguard of a new round of technological revolution, is challenging the internet landscape of the Web2 era. Currently, traditional internet giants like Tencent, Alibaba, Baidu, and NetEase dominate Web2. These companies are increasingly investing in the Web3 field, and the motives behind their actions are worth pondering.

In fact, their investment behavior is more driven by the instinct of self-protection rather than a genuine recognition of Web3 technology. These giants are well aware that if they do not actively participate in this transformation, they might be eliminated in the new era. Therefore, their investment strategy resembles a form of self-insurance to ensure they are not marginalized when the Web3 era arrives.

However, these traditional internet companies seem to still adhere to the past mindset and business strategies. They mainly expand their influence in the Web3 space through acquisitions, which is similar to their approach in the Web2 era when they acquired WeChat, Didi, or Gaode Maps.

While this strategy may yield certain effects in the short term, it is difficult to truly drive the innovation and development of Web3 technology in the long run. As a disruptive technological revolution, the core innovations of Web3 are unlikely to come from these traditional internet giants. Instead, the technological breakthroughs that will truly lead the Web3 era are more likely to emerge from new startups or independent tech teams.

Therefore, we can foresee that although traditional internet giants have advantages in capital and user base, they may lag behind more agile and innovative emerging forces in the core technological innovations of Web3. This also means that the competitive landscape in the Web3 era may be very different from that of the Web2 era, providing more opportunities for new participants.