Coinbase actively promotes product innovation and global expansion, seeking diversified rise

Recently, Coinbase has performed well in multiple areas, with both stock price and user activity rebounding. As of mid-June 2025, Coinbase's stock price has risen to $242.71, up more than 60% from the April low. This rebound is partly attributed to its official inclusion in the S&P 500 Index in May, becoming the first cryptocurrency company to join the index, marking an increase in its recognition in mainstream financial markets.

Data shows that 1,560 listed institutions hold Coinbase shares, with total holdings exceeding 120 million shares, including several heavyweight investment firms. In terms of user activity, the number of active users on Coinbase reached 34.7 million in May, ranking second in the industry.

![The Rise of Coinbase: Sponsorship and Acquisition Paving the Way, Leveraging S&P 500 to Enter the Mainstream Circle](https://img-cdn.gateio.im/webp-social/moments-6095d790b4c3cc9a4951399fe0317516.webp01

However, Coinbase's profit structure still has hidden concerns. The 2024 financial report shows that about 63% of its revenue comes from transaction fees, making its performance extremely reliant on market fluctuations. In the first quarter of 2025, trading revenue dropped by 19% quarter-over-quarter to $1.3 billion, indicating pressure on market transaction volume. In addition, the rapid development of the on-chain ecosystem has also intensified competition against centralized exchanges.

Coinbase has recently faced serious trust challenges. A data breach in May affected nearly 70,000 users, resulting in potentially huge losses. At the same time, the company is facing a class action lawsuit due to its stock performance and issues with information disclosure. The U.S. Securities and Exchange Commission is investigating the authenticity of user data at the time of its listing.

Facing multiple challenges, Coinbase is seeking diversified rise through product innovation and global strategic layout. In terms of perpetual contracts, the company announced that it will launch compliant perpetual contract products in the United States, filling a gap in the domestic derivatives market. More notably, Coinbase has acquired Deribit, one of the world's largest crypto options and perpetual contract platforms, for $2.9 billion, significantly enhancing its position in the derivatives market.

![The Attack of Coinbase: Large Cryptocurrency Sponsorship and Acquisition Paving the Way, Leveraging S&P 500 to Enter Mainstream Circle])https://img-cdn.gateio.im/webp-social/moments-2057157ef9c429d7861e769c03faac6d.webp(

In the payment sector, Coinbase has partnered with multiple companies to promote the use of USDC on e-commerce platforms and has collaborated with American Express to launch a crypto credit card with a cashback rate of up to 4%. These initiatives are expected to strengthen the closed-loop effect of its platform membership system.

In response to the trend of integration between CEX and DEX, Coinbase will integrate the Base network DEX into its main application, enhancing users' access to on-chain assets. The company has also launched a new token on Base to strengthen its competitiveness in the Layer2 network. For developers, Coinbase has introduced the CDP wallet, combining account abstraction and custody entry to provide a new type of wallet infrastructure.

![The Attack of Coinbase: Sponsorship and Acquisition Pave the Way, Using the S&P 500 to Enter the Mainstream Social Circle])https://img-cdn.gateio.im/webp-social/moments-ea1cb57deab32b90d353913f697df5aa.webp(

In response to the needs of institutional investors, Coinbase Asset Management has launched the Bitcoin Yield Fund, providing a comprehensive solution for non-U.S. institutional investors to hold Bitcoin and earn on-chain yields.

In terms of global layout, Coinbase is actively seeking comprehensive licensing under the European MiCA regulations while having already obtained a virtual currency license in New York State in the United States. The company is also strengthening the integration of political and economic resources by introducing political advisors and sponsoring important events.

![The Attack of Coinbase: Large-scale Cryptocurrency Sponsorship and Acquisition Paving the Way, Leveraging S&P 500 to Enter Mainstream Social Circles])https://img-cdn.gateio.im/webp-social/moments-b7d10f924a50381b1da6dd2b1f16a2ff.webp(

Despite Coinbase's established position within the mainstream financial system, effectively addressing policy risks, optimizing profit structures, and continuously earning user trust in the face of a complex regulatory environment and fierce market competition remain key challenges for its future development.

![Coinbase Strikes Back: Sponsorship and Acquisition Open Pathway, Leveraging S&P 500 to Enter Mainstream Circles])https://img-cdn.gateio.im/webp-social/moments-e18c6aee0f1aae240c9021061ad34d87.webp(