Outlook for the Crypto Assets Market in the Second Half of 2025

In the first half of 2025, many significant events occurred in the Crypto Assets field. The price of Bitcoin rose by about 24%, while the market value of Ethereum fell by nearly 12%.

With the inauguration of the new president, the United States has seen a significant change in its policy towards Crypto Assets. Several lawsuits against Crypto Assets companies have been withdrawn or resolved, and new Crypto Assets legislation has officially passed, marking the birth of the United States' first law related to Crypto Assets.

Amid the uncertainty brought about by economic policies, Bitcoin has become a favored asset allocation choice for investors, briefly surpassing the historical high of $112,000 in May. Institutional investors' interest in Bitcoin and Crypto Assets has surged dramatically. According to data platforms, as of July 3, the net inflow into Bitcoin ETFs amounted to approximately $14.4 billion.

The current trading price of Bitcoin has exceeded $117,000. Here are several major trends that investors may face in the second half of 2025.

Bitcoin Reserve Companies Are Thriving

Since the government decided to establish a strategic Bitcoin reserve in March, several Bitcoin reserve companies have emerged. These companies allocate the majority of their reserve assets to Bitcoin.

Although Strategy has been using this model for many years, several new companies have recently joined this trend. Last week, the CEO of Strategy stated that Bitcoin reserve companies have the potential for exponential growth, and their expansion speed depends on the ability to issue securities and purchase Bitcoin.

Many well-known companies have also announced plans to create Bitcoin reserves. Last month, regulators approved a $2.3 billion Bitcoin reserve transaction for a media technology company.

Stephen Cole, co-founder and CEO of Bitcoin reserve solution provider Castle, believes that Bitcoin treasury companies are emerging in major global economies, and this trend will continue in the second half of 2025.

Cole stated: "With the joint promotion of global market trends, corporate strategic transformation, and institutional recognition, the second half of 2025 will be a key point for Bitcoin to be widely adopted as a reserve asset."

Cole added that for all businesses, regardless of size, the question of "whether to buy Bitcoin" is rapidly shifting from "if" to "when." He anticipates that by the end of 2025, several tech giants will begin purchasing Bitcoin and developing their allocation strategies.

Altcoins will still have a place.

Despite the continuous emergence of Bitcoin reserve companies, demand for Altcoins is expected to persist for the remainder of the year. FalconX's research director, David Lawant, stated that although the channels for acquiring Bitcoin are becoming increasingly convenient, Altcoins with "strong and unique fundamental value propositions" will continue to perform well.

Lawant added: "Regulatory changes such as the Crypto Assets market structure bill, along with a more lenient stance on DeFi experiments, may give rise to new strong trends."

Crypto Assets ETF and IPO Craze

Under the leadership of the new government, regulators have adopted a friendlier attitude towards Crypto Assets, and it is expected that more ETFs will be approved by the end of the year.

Bloomberg ETF analyst James Seyffart stated: "I believe that even if not all of the submitted 19b-4 filings are approved, the vast majority will be approved by the end of the year. This includes physically redeemable, staking ETFs, as well as about 10 single-asset ETFs attempting to launch."

Since the beginning of 2025, several Crypto Assets companies have gone public, with one payment company's IPO performance exceeding expectations, and its stock price rising by 475% in less than a month. Several well-known trading platforms are also preparing for their IPOs. This trend is expected to continue for the remainder of this year.

Bitcoin and Ethereum Price Outlook

Most analysts are optimistic about the price outlook for Bitcoin in the second half of 2025. An anonymous Bitcoin analyst recently pointed out: "Bitcoin is about to break through its multi-year price range." He expects the price of Bitcoin to exceed $200,000 by the end of the year.

A certain asset management company also maintains its initial prediction, believing that by the end of 2025, the price of Bitcoin will reach $200,000; however, the company is less certain about the recovery ability of Ethereum. An international bank has also reiterated the prediction that the price of Bitcoin will reach $200,000.

As for Ethereum, although its future is full of uncertainty, it may not yet be the time to give up. Lawant believes that with the gradual launch of spot Ethereum ETFs and the fact that many institutional investors "have not yet fully allocated to Ethereum," it means that Ethereum "still has a lot of room for catch-up."