TG Ecosystem Exploration and Traffic Rise Strategy

Introduction to the TG Ecosystem

TG's market position and user distribution

As one of the fastest-growing social platforms in the world, TG's monthly active users have surpassed 950 million, and it is expected to reach 1.5 billion within three years. Compared to WhatsApp and Facebook Messenger, TG is more open, has more comprehensive features, and a tighter ecosystem, making it the platform closest to the WeChat ecosystem overseas.

TG has 240 million users in the CIS region, making it the mainstream communication tool in the area. Other important markets include emerging market countries such as India, Indonesia, Nigeria, and Iran. It is worth noting that the proportion of cryptocurrency users among TG users is not high, and in many countries, it is mainly used as a daily communication tool.

TG Eco-Functional Overview

The Channel( official account, Story) Moments, and other features in the TG ecosystem have become important infrastructure and rise means for developers. Some projects enhance user engagement and community atmosphere by innovatively using short videos. The live streaming feature, similar to group live streaming, is being explored by some event-related projects.

The TG mini-program ecosystem is developing rapidly, covering basically all types of WeChat mini-programs, and new categories have emerged that WeChat cannot achieve, such as ride-hailing, e-commerce, ticket purchasing, and short dramas.

The TG advertising system has not yet formed an industrialized customer acquisition method. The official advertising system only supports graphic text insertion for public accounts, making precise placement impossible. As a result, some grassroots advertising systems have emerged, attempting to solve data-level issues through on-chain data and group performance.

Discussion on TG Traffic Rise Strategies

( The potential of TG mini-games

TG is a huge traffic sinkhole for overseas mini-games, and in the future, it may achieve dual rise in penetration rate and user numbers. Currently, the penetration rate of TG mini-games is expected to exceed Facebook's 12%. Although it may be difficult to reach WeChat's 45%, there is still significant growth potential.

Considering the TG platform's expectation of a 50% user growth, the increase in the penetration rate of mini-games along with the expansion of the user base will bring considerable rise momentum to mini-games. In addition, the form of TG mini-games is still evolving, and more innovative gameplay is expected to emerge. Although the official product iterations of TG are relatively slow, each update may release new dividends.

![Crypto rise theory｜TON Foundation Kenny: Discussion on TG ecosystem traffic strategies])https://img-cdn.gateio.im/webp-social/moments-753b65f2ee8d8f0d71052904eb28b05c.webp###

( market positioning of the TG project

The TG project team needs to determine its market positioning based on geographical location and user type ) Web2/Web3### in two dimensions. Unlike WeChat's single large market, TG spans multiple regions, and there are significant cultural differences between the populations in different regions, requiring different resources and strategies.

In terms of user types, there are quite a number of project users who are mainly off-chain users, and they use these applications not for obtaining cryptocurrency airdrops. This user group may be closer to traditional social media users, with strong purchasing power and user stickiness.

( The importance of the CIS market

The CIS region is the core market of the TG ecosystem, not only with a considerable number of users, but also high user quality, usage duration, and loyalty. Many successful TG projects such as Notcoin, Dogs, Hamster, etc. originate from the Russian-speaking area. In contrast, although India has the largest number of users, its user value and penetration rate are relatively low. Markets like Iran are also worth paying attention to.

![Crypto rise Theory｜TON Foundation Kenny: Discussion on TG Ecosystem Traffic Play])https://img-cdn.gateio.im/webp-social/moments-556b436f8522c4c7994a8921aae446a3.webp###

( rise strategy key points

1. The TG project has low development costs, and although the expected returns are uncertain, the return on investment could be high.

2. Currently, there is a lack of mature paths for large-scale rise, and multiple methods need to be attempted.

3. Product design should focus on adaptability and compatibility, rather than pursuing an absolute "best."

4. Users should be regarded as growth partners, not just simple sources of traffic.

5. A new hybrid monetization model is taking shape, with the core being the construction of a value feedback loop.

6. Social dissemination strategies include three levels: basic social functions, user incentive mechanism design, and cultural attribute shaping.

![Crypto rise Theory｜TON Foundation Kenny: Discussion on TG Ecosystem Traffic Play])https://img-cdn.gateio.im/webp-social/moments-2b5578ed5cd6b0b4f94deb6a6aec8133.webp###

As the TG ecosystem continues to develop, there will be more in-depth discussions and practical sharing about traffic rise in the future, which is worth the ongoing attention of industry insiders.