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Frank Muller, limited release of luxury watch modeled after the cryptocurrency Solana.
The Swiss luxury mechanical watchmaker FRANCK MULLER has launched a watch inspired by the cryptocurrency Solana (SOL).
Limited to 1,111 pieces, the price is 20,000 Swiss francs (approximately 3.47 million yen) each.
The dial features a QR code that allows direct access to the user's Solana wallet, merging "elegance and cutting-edge practicality."
In addition, each watch is assigned a unique number, and the wallet address is securely and privately embedded. Holders can also receive invitations to events. Frank Muller explained the following.
This watch is not just a timepiece; it is a symbol of belonging, allowing for limited early access to each service, curated on-chain experiences, and access to private events.
This watch evolves with you and serves as a bridge between physical craftsmanship and the digital world.
Furthermore, it was inspired by Solana's fast and secure blockchain, merging timeless design with contemporary digital identity.
On the 21st, regarding Solana, Solana Mobile announced that it will begin shipping its new smartphone model "Seeker" starting in August.
Frank Muller has been releasing luxury watches themed around Bitcoin (BTC) since 2019.
For example, the Centurion Limited Edition features a QR code of the Genesis Block address by Bitcoin creator Satoshi Nakamoto on its dial. Additionally, a public address is engraved, and a sealed USB drive containing the private key is included.
In the rising phase of the cryptocurrency market, there have been movements where investors purchase luxury watches with some of their selling profits.
For example, the X account The Luxury Watch Guy, which reports on the buying and selling of luxury watches, stated that when Bitcoin reached $100,000 in December 2024, various luxury watches such as Rolex were sold.
In Japan, "Yukizaki," which deals in luxury watches and jewelry, is accepting payments in Bitcoin (BTC), Bitcoin Cash (BCH), and Ethereum (ETH). This is seen as a backdrop to the rise of wealthy individuals through cryptocurrencies.