At the beginning of 2025, TRUMP Coin emerged out of nowhere, exploding like thunder just days before Trump's inauguration speech, with its price soaring from an initial $0.18 to $75.35, but then quickly plummeting, with its market value significantly shrinking, ultimately down 90% from its peak.
On April 18, the TRUMP token welcomed its first unlocking period; on April 23, official website news stated that users ranked in the top 220 for average holdings of Memecoin would be invited to a dinner, and the coin price surged accordingly.
This seems to bring a glimmer of hope, but it feels more like luring its holders to keep moving forward with apples that they can never eat.
Today, two insiders revealed that Trump’s latest project will be a Trump-branded cryptocurrency game designed similarly to Monopoly Go, planned to launch at the end of April.
Bait is continuously released, avoiding the turmoil caused by tariff policies, and the crypto world, which has just calmed down, is about to welcome Trump's new game.
From reality to crypto, this former businessman, now a politician, is in his element.
"Buying land, collecting rent, bankrupting opponents..." similar scenarios play out repeatedly, while Trump, who has "always believed that Monopoly is a great game," has never stopped his game.
For the crypto world, Trump is almost one of the most uncontrollable variables, and in 2025, this president is taking action frequently.
On January 18, 2025, just a few days before taking office, Trump announced the launch of a meme coin named after him on his social platform, driving the asset price to soar, reaching a peak of $75.35. Within two days, it became the 19th most valuable cryptocurrency in the world.
The first round of issuance for the token was 200 million, and according to the official website, two entities under Trump hold 80% of the tokens. The 40 million tokens that were originally scheduled to be unlocked on April 18, valued at approximately 300 million USD, account for 20% of the circulating supply.
At the beginning of the unlocking, the market generally expected a negative impact, but $TRUMP did not immediately crash after the unlocking on April 18. In particular, the news on April 23 that the official website of "Trump Coin" held a closed-door banquet for its holders created quite a stir, with $Trump soaring 50% within 24 hours, reaching a peak of $14.71.
Moreover, according to a report by Fortune magazine on April 15, Trump plans to launch a crypto game that allows players to build virtual assets and earn in-game currency through a "play to earn" mechanism. This game will become the latest addition to Trump and his family's growing list of cryptocurrency investments.
Although Trump's longtime partner Zanker's spokesperson Kevin Mercuri denied that the project is similar to "Monopoly GO!", the news of a new game launching at the end of April has still been confirmed.
This is not all of Trump's IP directly involved in the crypto world.
As early as 2022-2024, Trump released three NFT series, featuring his cartoon images (such as superheroes, presidential portraits, etc.). Buyers holding at least 47 Trump "Mugshot Edition" NFTs received the exclusive reward of a dinner at that time - "I have some cryptocurrency," said Jordan, who got a spot at the dinner in an interview, "but for me, it's more like an opportunity to meet President Trump."
Although the company selling NFTs claims it has nothing to do with Trump's campaign, these NFTs have still faced criticism alongside presidential coins for "politicians exploiting the crypto market for profit," being labeled as "the most serious conflict of interest in modern history."
As a long-time fan of Monopoly, Trump launched the board game "Trump: The Game" in 1989, inspired by it. Whether in reality or the crypto world, Trump has been "buying land and building houses," with strategies far beyond just IP.
With the country entering the game, half the battle is won.
Trump was once skeptical about cryptocurrencies; four years ago, he publicly condemned Bitcoin as a "scam" that undermines the value of the dollar. However, during the 2024 presidential campaign, he demonstrated enthusiasm for Web3, promising to make the U.S. a global center for crypto innovation, and criticized the Biden administration for its overly strict regulatory approach.
On January 23, three days after Trump returned to the White House to begin his second term, he issued Executive Order 14178, titled "Strengthening America's Leadership in Digital Financial Technology," laying the foundation for a "National Digital Asset Reserve." On March 6, 2025, President Trump signed an executive order to establish a strategic Bitcoin reserve and a U.S. digital asset inventory, fulfilling the promise to make the United States the crypto capital of the world.
He stated: "I have a very positive and open attitude towards cryptocurrency companies and everything related to this emerging industry. Our country must become a leader in this field."
On the same day, the White House held its first cryptocurrency summit, gathering well-known founders, CEOs, and investors from the cryptocurrency industry who had been suppressed during the Biden administration. However, the entire event did not release any substantive policy documents, and most speeches were filled with gratitude and praise for Trump's "brilliant and powerful" leadership, as if it were a grand "Thanksgiving" celebration. The official live stream surprisingly interrupted 20 minutes into the event, leaving much to the imagination.
Not only did Trump clearly express his support for cryptocurrencies politically, but he and his family members have all entered this market.
In September 2024, the Trump family founded the cryptocurrency lending platform "World Liberty Financial" (WLF). The GOLD PAPER released by the project shows that the Trump family receives 75% of the cryptocurrency income and bears no responsibility. In November 2024, Trump Media & Technology Group submitted a trademark application for the cryptocurrency payment and trading service "TruthFi" and hinted at acquiring the cryptocurrency platform Bakkt. In February 2025, the Trump Group, under the name DTTM, submitted a trademark application to the U.S. Patent and Trademark Office, marking its potential expansion into the metaverse and NFT space. In March, President Trump's two sons officially announced that they are investing in a new Bitcoin mining company to expand the family's business interests in the cryptocurrency industry.
Measures including meme coins have brought billions of dollars in revenue to their family. Government ethics experts say these business activities have resulted in the most apparent conflict of interest in the history of a U.S. presidential term. It's no wonder that Timothy L. O'Brien, who has long written biographies of Trump, once said, "Anyone who has walked into Trump's office and presented him with a simple way to make money will capture his attention. He always takes advantage of policies."
New York Times related report
Trump stated regarding the Biden administration's actions to investigate cryptocurrency companies: "They weaponized the government against the entire industry."
In a memo dated April 7, U.S. Deputy Attorney General Todd Blanche ( cited President Donald Trump's commitment to "ending the weaponization of cryptocurrency industry regulation" and disbanded the National Cryptocurrency Enforcement Team (NCET), stating that "the Department of Justice will no longer pursue litigation or enforcement actions imposing a regulatory framework on digital assets."
Asset allocation, adapting to circumstances, and maximizing benefits, similar to the planning of play-to-earn games in the blockchain space, the Trump family is on this path and has been continuously pursuing it.
Monopoly Life
As the fourth child of New York real estate mogul Fred Trump, after obtaining a degree from the Wharton School of the University of Pennsylvania, Trump was seen as the heir to his father's empire. Before joining the family business, he entered the real estate industry with a $1 million loan from his father, and subsequently, the family's real estate enterprise continued to expand, with other properties bearing the Trump brand—casinos, apartments, golf courses, and hotels also being completed.
The reissued "Trump: The Game" in 2004 has a slogan: It takes wisdom to earn a million, and it takes Trump to earn a billion. In this game, strategy and fun are not the most important; money is at the core, both a means and an ultimate goal. Just like his life.
Trump is good at making money off his own celebrity, and his media image has expanded alongside his business empire.
From the founder of the Miss Universe, Miss America, and Miss Teen USA pageants to the creator and host of the NBC reality show "The Apprentice"... while becoming a household name in American society for nearly half a century, Trump has also stamped his name on hotels, buildings, plazas, competitions, and golf courses around the world, a significant portion of which are merely "labeling."
In 2011, a financial expert from Forbes estimated the value of the Trump brand at $200 million, but Trump disputed this valuation, claiming his brand was worth about $3 billion.
This is not surprising; Trump has always been an expert at boasting and negotiating.
In "The King of Real Estate: Donald Trump," biographer Gwenda Blair writes: "In the book The Art of the Deal, Trump claims that business deals are the hallmark that distinguishes him from others... but his most original creation is the constant self-inflation." - The Art of the Deal promotes his business success, but it wasn't until twenty years later that he realized how many fictional elements were in this book. In 2016, the book's author Schwartz criticized his then-self on the Good Morning America show for 'putting lipstick on a pig.'
From the business world to the political arena, the controversies surrounding Trump have never ceased. As a businessman, he has been involved in over 4,000 legal lawsuits, and during his last presidential term, he left behind more than 3,700 allegations of conflicts of interest that were not fully divested from his business interests. Yet he has never shown restraint and has indeed gotten what he wanted, completing a remarkably flashy yet scandal-ridden turnaround.
In January 2025, Trump, who has been sentenced to life imprisonment for a felony, officially became the first president elected as a felon, once again taking a seat at the table and stirring the global chessboard.
Looking back at the year 1989, the Monopoly-style game that was poorly received despite bearing the Trump brand name: the rules were erratic, focused on wealth accumulation, and lacked moral boundaries, with the slogan: "It's not whether you win or lose, it's whether you win!"
The content is for reference only, not a solicitation or offer. No investment, tax, or legal advice provided. See Disclaimer for more risks disclosure.
Trump's "Monopoly" game
Written by: ShenChao TechFlow
At the beginning of 2025, TRUMP Coin emerged out of nowhere, exploding like thunder just days before Trump's inauguration speech, with its price soaring from an initial $0.18 to $75.35, but then quickly plummeting, with its market value significantly shrinking, ultimately down 90% from its peak.
On April 18, the TRUMP token welcomed its first unlocking period; on April 23, official website news stated that users ranked in the top 220 for average holdings of Memecoin would be invited to a dinner, and the coin price surged accordingly.
This seems to bring a glimmer of hope, but it feels more like luring its holders to keep moving forward with apples that they can never eat.
Today, two insiders revealed that Trump’s latest project will be a Trump-branded cryptocurrency game designed similarly to Monopoly Go, planned to launch at the end of April.
Bait is continuously released, avoiding the turmoil caused by tariff policies, and the crypto world, which has just calmed down, is about to welcome Trump's new game.
From reality to crypto, this former businessman, now a politician, is in his element.
"Buying land, collecting rent, bankrupting opponents..." similar scenarios play out repeatedly, while Trump, who has "always believed that Monopoly is a great game," has never stopped his game.
NFT, presidential coin, blockchain games... what's next?
For the crypto world, Trump is almost one of the most uncontrollable variables, and in 2025, this president is taking action frequently.
On January 18, 2025, just a few days before taking office, Trump announced the launch of a meme coin named after him on his social platform, driving the asset price to soar, reaching a peak of $75.35. Within two days, it became the 19th most valuable cryptocurrency in the world.
The first round of issuance for the token was 200 million, and according to the official website, two entities under Trump hold 80% of the tokens. The 40 million tokens that were originally scheduled to be unlocked on April 18, valued at approximately 300 million USD, account for 20% of the circulating supply.
At the beginning of the unlocking, the market generally expected a negative impact, but $TRUMP did not immediately crash after the unlocking on April 18. In particular, the news on April 23 that the official website of "Trump Coin" held a closed-door banquet for its holders created quite a stir, with $Trump soaring 50% within 24 hours, reaching a peak of $14.71.
Moreover, according to a report by Fortune magazine on April 15, Trump plans to launch a crypto game that allows players to build virtual assets and earn in-game currency through a "play to earn" mechanism. This game will become the latest addition to Trump and his family's growing list of cryptocurrency investments.
Although Trump's longtime partner Zanker's spokesperson Kevin Mercuri denied that the project is similar to "Monopoly GO!", the news of a new game launching at the end of April has still been confirmed.
This is not all of Trump's IP directly involved in the crypto world.
As early as 2022-2024, Trump released three NFT series, featuring his cartoon images (such as superheroes, presidential portraits, etc.). Buyers holding at least 47 Trump "Mugshot Edition" NFTs received the exclusive reward of a dinner at that time - "I have some cryptocurrency," said Jordan, who got a spot at the dinner in an interview, "but for me, it's more like an opportunity to meet President Trump."
Although the company selling NFTs claims it has nothing to do with Trump's campaign, these NFTs have still faced criticism alongside presidential coins for "politicians exploiting the crypto market for profit," being labeled as "the most serious conflict of interest in modern history."
As a long-time fan of Monopoly, Trump launched the board game "Trump: The Game" in 1989, inspired by it. Whether in reality or the crypto world, Trump has been "buying land and building houses," with strategies far beyond just IP.
With the country entering the game, half the battle is won.
Trump was once skeptical about cryptocurrencies; four years ago, he publicly condemned Bitcoin as a "scam" that undermines the value of the dollar. However, during the 2024 presidential campaign, he demonstrated enthusiasm for Web3, promising to make the U.S. a global center for crypto innovation, and criticized the Biden administration for its overly strict regulatory approach.
On January 23, three days after Trump returned to the White House to begin his second term, he issued Executive Order 14178, titled "Strengthening America's Leadership in Digital Financial Technology," laying the foundation for a "National Digital Asset Reserve." On March 6, 2025, President Trump signed an executive order to establish a strategic Bitcoin reserve and a U.S. digital asset inventory, fulfilling the promise to make the United States the crypto capital of the world.
He stated: "I have a very positive and open attitude towards cryptocurrency companies and everything related to this emerging industry. Our country must become a leader in this field."
On the same day, the White House held its first cryptocurrency summit, gathering well-known founders, CEOs, and investors from the cryptocurrency industry who had been suppressed during the Biden administration. However, the entire event did not release any substantive policy documents, and most speeches were filled with gratitude and praise for Trump's "brilliant and powerful" leadership, as if it were a grand "Thanksgiving" celebration. The official live stream surprisingly interrupted 20 minutes into the event, leaving much to the imagination.
Not only did Trump clearly express his support for cryptocurrencies politically, but he and his family members have all entered this market.
In September 2024, the Trump family founded the cryptocurrency lending platform "World Liberty Financial" (WLF). The GOLD PAPER released by the project shows that the Trump family receives 75% of the cryptocurrency income and bears no responsibility. In November 2024, Trump Media & Technology Group submitted a trademark application for the cryptocurrency payment and trading service "TruthFi" and hinted at acquiring the cryptocurrency platform Bakkt. In February 2025, the Trump Group, under the name DTTM, submitted a trademark application to the U.S. Patent and Trademark Office, marking its potential expansion into the metaverse and NFT space. In March, President Trump's two sons officially announced that they are investing in a new Bitcoin mining company to expand the family's business interests in the cryptocurrency industry.
Measures including meme coins have brought billions of dollars in revenue to their family. Government ethics experts say these business activities have resulted in the most apparent conflict of interest in the history of a U.S. presidential term. It's no wonder that Timothy L. O'Brien, who has long written biographies of Trump, once said, "Anyone who has walked into Trump's office and presented him with a simple way to make money will capture his attention. He always takes advantage of policies."
New York Times related report
Trump stated regarding the Biden administration's actions to investigate cryptocurrency companies: "They weaponized the government against the entire industry."
In a memo dated April 7, U.S. Deputy Attorney General Todd Blanche ( cited President Donald Trump's commitment to "ending the weaponization of cryptocurrency industry regulation" and disbanded the National Cryptocurrency Enforcement Team (NCET), stating that "the Department of Justice will no longer pursue litigation or enforcement actions imposing a regulatory framework on digital assets."
Asset allocation, adapting to circumstances, and maximizing benefits, similar to the planning of play-to-earn games in the blockchain space, the Trump family is on this path and has been continuously pursuing it.
Monopoly Life
As the fourth child of New York real estate mogul Fred Trump, after obtaining a degree from the Wharton School of the University of Pennsylvania, Trump was seen as the heir to his father's empire. Before joining the family business, he entered the real estate industry with a $1 million loan from his father, and subsequently, the family's real estate enterprise continued to expand, with other properties bearing the Trump brand—casinos, apartments, golf courses, and hotels also being completed.
The reissued "Trump: The Game" in 2004 has a slogan: It takes wisdom to earn a million, and it takes Trump to earn a billion. In this game, strategy and fun are not the most important; money is at the core, both a means and an ultimate goal. Just like his life.
Trump is good at making money off his own celebrity, and his media image has expanded alongside his business empire.
From the founder of the Miss Universe, Miss America, and Miss Teen USA pageants to the creator and host of the NBC reality show "The Apprentice"... while becoming a household name in American society for nearly half a century, Trump has also stamped his name on hotels, buildings, plazas, competitions, and golf courses around the world, a significant portion of which are merely "labeling."
In 2011, a financial expert from Forbes estimated the value of the Trump brand at $200 million, but Trump disputed this valuation, claiming his brand was worth about $3 billion.
This is not surprising; Trump has always been an expert at boasting and negotiating.
In "The King of Real Estate: Donald Trump," biographer Gwenda Blair writes: "In the book The Art of the Deal, Trump claims that business deals are the hallmark that distinguishes him from others... but his most original creation is the constant self-inflation." - The Art of the Deal promotes his business success, but it wasn't until twenty years later that he realized how many fictional elements were in this book. In 2016, the book's author Schwartz criticized his then-self on the Good Morning America show for 'putting lipstick on a pig.'
From the business world to the political arena, the controversies surrounding Trump have never ceased. As a businessman, he has been involved in over 4,000 legal lawsuits, and during his last presidential term, he left behind more than 3,700 allegations of conflicts of interest that were not fully divested from his business interests. Yet he has never shown restraint and has indeed gotten what he wanted, completing a remarkably flashy yet scandal-ridden turnaround.
In January 2025, Trump, who has been sentenced to life imprisonment for a felony, officially became the first president elected as a felon, once again taking a seat at the table and stirring the global chessboard.
Looking back at the year 1989, the Monopoly-style game that was poorly received despite bearing the Trump brand name: the rules were erratic, focused on wealth accumulation, and lacked moral boundaries, with the slogan: "It's not whether you win or lose, it's whether you win!"
Doesn't this plot look familiar?