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Floki has signed protocols with multiple Premier League teams to support its metaverse game Valhalla.
According to Jinse Caijing, Floki has signed protocols with multiple Premier League teams to promote its upcoming Metaverse game Valhalla. And it will become a partner of Nottingham Forest Football Club. Valhalla will appear on the Sunderland Football Club jerseys and screen ads during all league matches. The team cited trade secrecy as the reason for not disclosing the specific costs of various sponsorships. However, marketing director Sabre stated that because the team has "direct contact," there is no bidding process, thus bypassing key steps in such transactions.