The Art of Community Management for Web3 Project Monad

As an investor and market expert deeply involved in the Web3 space, I have encountered countless projects, but very few have truly excelled in merging culture with community. Among these numerous projects, Monad is undoubtedly a rare success story. Their community strategy is worth in-depth study and reference for every entrepreneur. Today, I will share the seven key points of Monad's community management in my view: cultural tension, spiritual motivation, community culture guide, gamification mechanisms, localized offline activities, purification rituals, and user-centric management.

1. The Shaping of Cultural Tension

Monad is not limited to traditional technological narratives, but cleverly integrates Meme culture into the brand and community's DNA. Purple, as Monad's brand color, has evolved into a symbol of "everything can be purple." In Monad's ecosystem, whether it be creativity, technology, or cultural expression, there is a place for everyone. This unity and symbolism in color conveys a clear message: in the world of Monad, inclusivity and possibilities are limitless.

2. The Power of Spiritual Motivation

The core of Monad's success lies in its emphasis on spiritual rewards rather than merely relying on token incentives to drive user behavior. Every day, users in the community voluntarily contribute ideas, and excellent suggestions are reposted and promoted on official social media. Despite the lack of monetary rewards, everyone actively participates because they crave official recognition and exposure. This advanced community management model gives users a sense of involvement and recognition, making them come not for tokens, but for acknowledgment and genuine participation.

3. Community Culture Guide

The Monad team is not just a cold and indifferent management; they are more like attentive mentors, providing each new member with a detailed "cultural guide." This guide includes an overview of community activities, a member growth system, and other key information, presented in a clear and concise manner to help new users quickly understand and integrate into the culture of Monad. This approach allows every member to feel guided and cared for, thereby enhancing their sense of identity and belonging to Monad.

4. Application of Gamification Mechanisms

Monad turns community interaction into a vibrant game. Members can earn experience points (XP) through interactions and participation in activities, unlocking special characters through recognition from the official team and other members. This mechanism transforms simple chatting into an engaging game, allowing users to participate deeply without even realizing it. Each step has new "achievements" waiting to be unlocked, and the clever application of game psychology stimulates users' motivation for continuous participation and active interaction.

5. The Importance of Localized Offline Events

Instead of applying the entire year's offline strategy to participate in various blockchain weeks and host side events, it is better to increase the focus on offline activities for local communities and developers. When Discord or Telegram communities have established a strong brand culture, local gatherings can further deepen this recognition and truly unite a group of loyal supporters. Monad has successfully achieved a two-way extension of online and offline through continuous local community and developer activities, creating a community in the true sense.

6. Unique Purification Ritual

Monad holds a community event every Thursday called "Thursday Purgeday," where inactive members are removed, retaining only the most active and genuinely concerned users in the core chat channel. This "purification ceremony" not only demonstrates Monad's confidence in community engagement but also brings together the most dedicated fans, forming a highly active discussion circle. When new users join, they are also influenced by this strong community culture, enhancing their appreciation and pride in Monad.

7. User-Centric Management Philosophy

The Monad community remains highly active regardless of market conditions, and the focus of discussions never strays from the project itself. This success is largely attributed to the efforts of its community leaders. A good community manager not only needs to stay active on various social platforms and organize events like AMAs, but also truly understand and value the needs and feelings of users. They are the key bridge connecting the project and the users, and only those who genuinely care about users and are passionate about the project can create such a strong sense of community cohesion.

Overall, Monad's community management strategy demonstrates how to maximize culture and community power. Through cultural shaping, spiritual motivation, gamification mechanisms, and user-centered management, Monad has successfully built a highly active and creative Web3 community. These experiences are undoubtedly worth learning from and emulating by other projects.